Курс позволит выстроить эффективное управление процессами. Он подойдет начинающим специалистам и руководителям проектов и поможет наладить работу с командой, организовать управление задачами, ресурсами. Изучим, как справляться с конфликтными ситуациями и просчитывать финансовую модель.

Вы научитесь проводить маркетинговые исследования, разрабатывать стратегии продвижения, тестировать идеи и выпускать на рынок продукты, которые будут полезны для клиента и выгодны для бизнеса.

Курс позволит освоить все стадии разработки продукта и поможет как новичку, так и уже работающему специалисту пройти по всем стадиям продуктового цикла. Рассмотрим проведение Customer Development и сформулируем продуктовые гипотезы, определим KPI продукта и посчитаем метрики, изучим финансовое моделирование и  все необходимые инструменты продакт-менеджмента

Курс для менеджеров продукта, будет полезен маркетологам и предпринимателям.Вы узнаете, как находить и анализировать потребности клиента и сможете составить видение и стратегию продукта. Вы научитесь проводить маркетинговые и продуктовые исследования и сможете проработать позиционирование продукта на рынке

Курс для начинающих менеджеров продукта, будет полезен маркетологам и предпринимателям.Вы узнаете, как находить и анализировать потребности клиента и сможете составить видение и стратегию продукта. Вы научитесь проводить маркетинговые и продуктовые исследования и сможете проработать позиционирование продукта на рынке

Endorsed by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed for a career in marketing. Cambridge English for Marketing covers a wide range of marketing topics, from understanding the role of marketing in an organisation through to launching a new product. The ten standalone units allow learners to focus on the areas of marketing most important to them and as well as teaching specialist vocabulary and marketing theory, the course also develops job-specific skills such as carrying out marketing audits, preparing marketing campaigns, organising events and developing digital marketing strategies. The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online. Key features Authentic contexts prepare marketers for the situations they will face in real life. Units focus on the functions students need to carry out in their jobs. Provides practise of, for example, preparing briefs, planning marketing campaigns, carrying out SWOT, PESTEL and Five Forces analyses, running focus groups, organising events and exhibitions, etc. Audio CD provides listening practice. Online Teacher's Notes are available to download for free.

Попрактикуем как создавать BigData-продукты, разберёмся как они уже используются практически в каждой индустрии и освоим набор навыков необходимых продакту, чтобы стать BigData Product manager

The practical guide that gives you the skills to succeed at selling DK's Essential Managers series contains the know-how you need to be a more effective manager and hone your management style. Find out how to improve your sales skills through marketing, presenting your product and negotiating successfully. You'll discover how to research your market, target your audience and perfect your pitch. In a slim, portable format Essential Managers gives you a practical 'how-to' approach with step-by-step instructions, tips, checklists and 'ask yourself' features showing you how to focus your energy, manage change and make an impact. If you are keen to brush up on or enhance your sales skills, this is the guide for you.

The practical guide that gives you the skills to succeed at selling DK's Essential Managers series contains the know-how you need to be a more effective manager and hone your management style. Find out how to improve your sales skills through marketing, presenting your product and negotiating successfully. You'll discover how to research your market, target your audience and perfect your pitch. In a slim, portable format Essential Managers gives you a practical 'how-to' approach with step-by-step instructions, tips, checklists and 'ask yourself' features showing you how to focus your energy, manage change and make an impact. If you are keen to brush up on or enhance your sales skills, this is the guide for you.

Современные условия конкуренции и борьбы ставят перед необходимостью вывода на рынок новых продуктов. Задача менеджера по продукту состоит в том, чтобы определить товар, пользующийся спросом, и который обладает нужными функциями. Знания, полученные в ходе

This practical series includes a number of specialist titles which help students communicate more effectively. Each book contains over 60 tests and over 500 key words and expressions. They are ideal for class use or self-study. Test Your Professional English: Marketing is one in a series of ten useful Test Your Professional English books. This thoroughly revised and updated edition features 60 clear and simple tests for students and professionals. The book is organized into 8 sections and covers over 500 key words and expressions in areas such as product management, pricing, promotion, market research, planning and international marketing.

The follow-up to our popular title "Web Design: Best Studios", this new installments brings you more examples of the web's most outstanding design work. Working online means working from every place you can imagine. The coolest design studios from over 30 countries are profiled herein, complete with examples of recent work, contact information, list of awards, and favorite tools (such as Flash, HTML, XML, etc.). If you are a web designer, marketing manager or your work has anything to do with the web, this book is a must-have reference for your daily work.

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially.

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially.

#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.